Google AdWords advertising campaigns
Google AdWords advertising campaigns are an excellent form of advertisement and can help position a website..
The ads appear on the right, next to search results.
These campaigns offer enormous possibilities and can be targeted to specific viewers. This is achieved by combining search entries with chosen keywords or phrases. In short, the ad which the internet user views will depend on his search entry. We can thus create one ad campaign using various ad slogans which change depending on our potential client’s search entries.
Google AdWords can also be used to advertise various products. The ad slogans will change, depending on the product
By clicking on the text ad, the customer is redirected to our website or a subpage containing an offer.
When preparing an AdWords ad campaign for our clients, we initially create many ad slogans, which are tested for their effectiveness during the first week of the ad campaign. This allows us to keep only the most effective slogans, or create new – equally effective – ones.
The campaign requires initial supervision, which is covered by our offer. This is linked with ad slogan optimization and the necessity to oversee the ads. Google runs a type of auction system: the company that pays more per click gets their ads displayed more frequently. The ads do not have to be first on the list to be effective. The 3rd or 4th position usually suffices, as internet users often compare one offer after another. It is however necessary to make sure that the ads don’t disappear too quickly due to low rates per click. This is why the campaign should initially be supervised to ensure optimal results.
Average rates per click oscillate between 0.2 and 0.8 PLN, depending on how popular a given word is, and how much the competition is willing to pay for it.
Many companies charge their clients an additional price per click, which we believe isn’t very fair. That is why our advertising agency charges a fixed rate – established with the customer – for preparing the ad campaign, and gives the customer control over the future costs. In summation, the client pays for preparing the ad campaign and our initial supervision over it, and settles accounts concerning rates per click directly with Google, or through us – whichever he chooses.
Prices vary depending on the ad campaign’s involvedness, number of products and ad slogans, and start at 250 PLN + tax.
Below is an expamle of optimized keywords, rates per click and chosen ad slogans:
